BMW
Experimental Engagement
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Workplace Experience
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BMW Group UK has 3 Core businesses all co-locating to a single new location. The new workplace is an opportunity to become more integrated. This move creates an ideal opportunity to design an exceptional workplace experience and engage employees through innovative engagement.

Momentum Through Movement
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It has been proven that innovation and new ideas come from higher-density areas: the more you utilise different people from different perspectives, and the more often you collide brains and thinking, the more likely you are to think different. Mobility stimulates creative thinking, employees feel most creative on days when they are moving around and meeting team members.

Disrupt and Provoke
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Success at work is about knowing what moves you. We have created an employee communications that disrupts and provokes employees into action. Encouraging new thinking and collaboration across the business.

What Moves You
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The first way we did this was with the launch of the brand, something the employees can own and communicate through together. Curating a series of workplace interventions that shocked and demonstrated what the new BMW culture is all about enabled collaboration to happen in the new location.